Are you trying to make money online? Well you better have your most wanted response ready then.
Did I just see a question mark above your head? You have no idea what that is? Then this is the post for you!
This post is 1.400+ words long. It contains some useful info you might want to come back to later. For easy reference here is the post in .pdf format, right click to download it from here.
What is a most wanted response?
In plain words it is “what you want people to do on your blog”.
Your most wanted response can be people clicking on your affiliate links and buying products, leaving their e-mails when they subscribe to your newsletter or hire you for a service you are offering.
Every post you write should have a most wanted response. If you don’t have one, your visitors will just leave the blog after reading the post. Or best case scenario, they will wonder around. But without MWR on any of your pages, they will eventually just leave.
Why should you have one?
If you are blogging for money (or hoping you will do it one day), most wanted response is what helps bring the money.
Let me digress a bit here. I’ve read a lot of posts on how to get more comments. Don’t get me wrong, I love them and use those tips a lot. I love getting a lot of comments. But if you are building your blog to make money, comments alone won’t do that for you.
So, instead of making your most wanted response “getting more comments” you should have in mind another MWR – “make money”.
Now, although your main MWR for a blog should be “make money” you should have a more specific MWR for every post you write.
Also, this works the other way around too. If you have a MWR in plan, there is a certain kind of post you should write to get it.
How to know what is your most wanted response for different pages?
Different types of blogs offer different types of services so they need to adjust their posts accordingly. It will depend on how you monetize your blog as a whole or how you monetize specific parts of it.
- Why do you write a sales page? To sell. So what is your MWR there? You want people to click on “add to cart” button and buy your product.
- Why do you write a review page? You want to show people why they should spend money on the product/service you are reviewing. So your MWR will probably be for them to click your affiliate link and buy.
- You want more subscribers? You will create a sign-up page and tell people why should they give you their e-mails.
Is there a MWR for your front/home page? YES! You want people to dig deeper into your blog.
MWR doesn’t always have to be to make more money. You can even have a MWR where you will want visitors to go and see another blogger’s blog.
Always have in mind that everything you do, can and should have a most wanted response attached to it.
How can you make this work?
Set some goals to start with. Let’s say that you have a goal to get 100 new subscribers to your newsletter this week. That means that your main focus will be to get you visitors to give you their e-mail address.
The newsletter subscription box in your sidebar won’t do it. You will need to give your visitors many opportunities to sign up.
Some of the steps you could take are adding the sign up form below your post, which will remind them to enter the e-mail address. Then you should write a separate post about why should they sign up, what’s in it for them.
Do not put any other links in the post because you don’t want to distract them. All you want is for them to give you their e-mail. If there are any links in the post, make them all go to your sign up page.
Of course you should tweet the link to sign up form and do all the social sharing, but I am focusing on the MWR for a post here.
See how Aweber compares to Mailchimp as a list building tool.
What not to do?
What would be a completely wrong thing to do when it comes to a most wanted response. Distraction!
If you have a sales page where MWR is (of course) for your visitors to buy, you will never add a “Visit our Facebook fan page” to the top of your post. Why? Because it will take your visitors away from the page and away from the sale.
You don’t have most wanted response on your blog and don’t need one?
What if you don’t have a newsletter, you don’t have a product of your own, you don’t want to participate in any affiliate programs? All you want to have on your blog is Google Adsense so you don’t need MWR? Well, here is a big revelation for you. Your MWR there is for people to click on ads.
You can’t tell them to do it because it is against Adsense TOS but there are ways you can get people to click on ads. And you should focus on that. Again, we are at the beginning – focus on getting your MWR, getting people to do what you want them to do.
How to get people to click on your Adsense ads? You need to have ads that are exactly what they want.
Let’s say you blog about gardening. Your target audience will come to your blog after Googling “how to plant roses”. They will click on ads that offer services and advice on this. So how will you get those ads to show up? You are going to achieve this by doing some SEO on your posts. You will optimize your blog with gardening keywords so Google will deliver only relevant ads.
It is up to you do the the best you can to get the most wanted response from your visitors.
Call to action
All this is basically explaining that you need a call to action on your blog. That call will get your most wanted response.
You need to be clear about what you want people to do. If you are selling a product your call for action will be “add to cart” button. Add more than one of those. Give people the chance to do what you want them to do.
Steps to achieve your most wanted response
Basic steps would be:
- write a post and focus on what your most wanted response will be
- remove or reduce all distractions (links, banners, ads, everything non related to your MWR)
- tell people about all the advantages of what you are offering – persuade them that it is good for them to do what you want them to do
- connect with them
- Call for action – give them (more than one) opportunity to do what you want them to do
How will you know if you are doing it right?
You need to track your results and then analyze them. If you are not selling anything, your sales page is not working. Change it!
If you are getting some sales but think you can do better, do a test. Change the page and see if you get more sales. Tracking two or more different pages should give you enough data to analyze it and decide what works the best.
In case something is not really working there is only one thing to do – flush it down the toilet. Start over.
And just one note for the end – even if it is working good, try to improve it, because you can always do better!