Google+ Pages for Business mania has started 
Why create a Google+ Page for Business?
Well, look at it this way. You may want to share cute cat gifs on your profile and sometimes talk about politics. At the same time, you are running a social media related blog and your customers are not really interested in cats nor politics. But they do want to read your tips on social media.
This is the perfect situation to create a page on Google+. That way, your customers will choose what they want to read from you. Differentiating yourself from your business can sometimes be very important.
How can you create the page?
You can create your page by going here and entering your info.
Choose the type of business you are running and give your page a name. Add a link to the website if you have one. Add a profile image, tagline and any info you may want to display on your page. Or just watch this video
SEO your Google+ page for business
Yes, you can SEO it, and it is pretty much straight forward, look at it like SE optimizing your Facebook fan page.
If you are branding your business, for example like I am doing with expression “Blog like a star”, put that as your page name. Then add your tagline and about info using keywords you normally use.
Here are the important details:
- Your page name will be the title (see the name in the browser tab).
- Your page name + tagline will be the META description of the page.
That means you should use keyword rich descriptions and page name. Keyword rich doesn’t mean you should use keyword stuffing, just name the page so it matches your site/business and write the tagline and introduction as you would write a description for your site – use keywords but write for people telling them what your page is about.
Images / Albums
You can tag images you add to your page, so for example, if you have a photo with some famous person in your industry, you can tag that person in your page’s photo.
I don’t do this on Facebook and don’t plan to do it on Google+ but it is a piece of info you may want to know.
Circles
You can add people and other pages to your circles so this is going to be very useful if your business is something you don’t like to interlace with your personal preferences too much.
Example: You love reading up on healthy eating so you personally want to follow people who post about it. Your business is car repair so you want to stay up to date with the industry – you will use your page to circle people who post about car repair.
How to post as a page
You have to select your page (see the video at the end, where I explain how to manage a page). When you select a page, you are using Google+ as that page now. You post updates from your main page.
The easiest way for me to get to the main page is clicking the Google+ logo on the top left. That will bring you to the stream page.
At the top, you will see the area where you can post an update, add a photo, link, video, the same thing you can do with your personal profile.
Conclusion
You probably should jump on the wagon with this. There are many people on Google+ and many are joining. Everything connected with Google will most likely have some effect on rankings, so why not. You have nothing to lose but 5 minutes of your time to set it up!
Have you created a page on Google+ yet? Feel free to post a link (unless it is something a normal blogger would not approve of, like casinos, adult content and get rich quick, then I will delete it).
Brankica, this is extremely helpful information. Thank you very much for walking us through this. I was able to set up The Wonder of Tech page in just a few minutes by following along with your video.
Thank you!
Here is the link to my Google + page: https://plus.google.com/u/0/b/100342127746869852805/
So glad I could help, I figured out a video will always be easier to follow than a screenshot list although I am a mess making videos, need to edit them for hours, lol
Nice tutorial Brankica. My sound is out right now so I missed the videos until I install some drivers or something so you might have covered this but…
According to Google, it’s important to add a link to our blog/s from our G+ profile and use the rel=”author” tag when linking to our G+ profile from our blogs. This is how Google determines blog authorship; similar to a double opt-in.
Yeah, it is very important, I did that on this blog some time ago and I can see my posts showing up with my pic in Google results.
I am assuming creating a Google+ Page and putting a link to its site while the page being under your Google+ profile will connect it all and Google may recognize all that ownership as well.
Awesome post Brankica!
I loved the video that explained everything so well. I had just visited Kims blog and learnt about the business pages up on Google+, though your blog and video explained everything in detail, making it easier to follow things.
I do understand that one person can have 2-3-4 pages depending on the number of blogs they have, but should they have pages about their website also- or limit it to their blog alone?
I made page for most sites, I blurred them out in this video, they are not ready to be shared yet, but why not? I have pages for each site on FB.
If you have a page for each website on G+ you can use each site in its niche, so if one site is about car repairs and the other about writing, you will be able to follow and connect with different people and pages.
Hey first time I hear your voice!
Cool tutorial. I had just created the page for my site. I had to say the process was very simple, but once I created it I had troubles finding out how to publish as the page and not my personal profile. finally i found that tiny link below my picture on the Home page. Problem solved
Not a very good first time, I must say, my audio is so messed up and I can’t figure out why
Feel free to post the link to your page here! And congrats on the new page!
Thanks
Well my page is in spanish, but anyway maybe somebody can understand it
https://plus.google.com/u/0/b/106304367763306955271/
BTW… I hope soon they enable a way to personalize the URL
Brankica,
Another great post here. I love the option for a “business” profile. But I think I will just keep my Steve Scott one all business. No cat gif’s for me!
I will definitely think about it for any future ideas away from SSS, though. As I agree, that for professionalism sake, it can be good to keep the “junk” away from a profile
I like too separate if for some of the other sites I have that I plan to promote on Google+, but if you are just going to use it for your blog, for example, then you should probably do it that way! Thanks for the comment, Steve.
Hi Brankica,
I haven’t created G+ Page yet, but I’ll probably create one for the University where I’m working. Your tutorial is awesome. I’m not sure if a G+ Page will be as successful in marketing the University as our FB Page has been. The problem is that almost every youth in Norway is using Facebook, but I haven’t seen any stats on G+ in Norway.
That is a valid point, but they may start joining slowly and it would be better to already be there before they are, so you can pick them all up
instead of being late to the party and letting your competitors get them…
Thanks for this useful bit of information Brankica! I have been wavering about setting one up because I was not quite sure how, or even if I could separate my personal from my business. Now, you have not only explained how to set it up, but also how to use it effectively.
Gotta love the blogosphere
Thanks, so glad you like it. Just in case you didn’t know, if you get stuck you can always contact me
Hey Brankica,
What I’m wondering is if I can neglect a Google plus page and still benefit from SE results?
I’m a mix of lazy combined with taking a cautious approach to social media sites in that I don’t look to try to manage all of them half-assed and instead focus on a couple and do those well, get entrenched and involved in the community and then take on one additional profile at a time.
If I can get benefits from G+ from a ghost town profile, that’ll be cool but if I can’t, I’ll just hang back. Thank you so much for your putting this together Brankica!
You can always share your stuff on G+ as a person, but not sure how to get the SEO benefit of a page if you don’t create the page. If you do create the page and don’t use it, I guess you will just have a link from Google and that is it
Hey Brankica,
I just created mine and just made a small comment update, ha!
You’re getting better at video how to’s, too bad the audio was all over the place but I managed to understand you anyway, so I’m not complaining! LOL
You take care and keep ‘em coming Pit, THANK YOU!!
Sergio
PS. My amazing almost blank page here: https://plus.google.com/u/0/b/106770025349833858774/
PS2. I completely forgot I changed planes in Atlanta, Georgia when I was going to England like 20 days ago. Was funny to know you were in the same city for a moment
I have to figure out what is wrong with my audio… Sorry about that. Glad you liked the video though
I am three hrs south of Atlanta so you missed me, lol
For some reason my brain is not working properly, that sentence should have read: ‘I completely forgot TO TELL YOU I changed…’ haha
Three hours South of Atlanta hmm… isn’t that like another complete different state? LOL
Nope
Georgia is pretty big 
As ever a good post with useful valuable content – thank you
You are more than welcome Brigitte, thanks for coming back
Ooh! So this is what all the fuss is about! =) Thanks so much for the tutorial! So easy to follow along! I’m especially excited about the “+1 this page” and “Share this page” features.
Got mine up within minutes! =) https://plus.google.com/u/0/110842102162798335114/posts
Thanks for the push in the right direction, Brankica! =)
P.S. I just tested the Gplus.to redirect with this one and it worked! http://gplus.to/whatlittlethings
Good to know it is working for pages, I try to avoid it cause it isn’t Google supported.
Oh who cares… I am going to do it
Hi,
Thanks for these guidelines with lot of ideas but one question is raising again and again in my mind. Is it beneficial? Because most of people are like Facebook more than G+.
It is still new but is seems it will be big, so you better hop on the wagon while the market is fresh, lol
Many thanks Brankica, I wasn’t going to join in with G+ Pages but after reading your article I felt it was worthwhile. Worked really well and it’s going to be a good place to share old and new content I think.
Many thanks for the nudge
If anyone wants to follow they can find me at
https://plus.google.com/u/0/b/107112177180475926172/107112177180475926172/posts
Haha I am a witch that put you all under hypnosis. But honestly, I mean it is Google, you know they will make it worth while, lol. Will add you to my circles!
My head is exploding from all the G+ blog posts
haha and I just wrote one too, LOL.
Yours is FULL of awesome information, though. I quickly set mine up just because I wanted the +Elise’s Review name (not that anyone would steal it lol) but I’m not building it up or promoting it yet. I’m kinda waiting for all the buzz about it to die down a little. Seems like everyone is going at it, full force.
I’m going to bookmark this for all your SEO tips when I get around to actually building up my page some more. YAY. Thanks, Pit!
Thanks Elise, glad I could help, I noticed that you can (like on Facebook) make a page with any name, so I can techicaly make another Elise’s Review page, but I still went ahead and created mine immediately, it only cost me like 5 minutes of my time
I finally set up my G+ page yesterday. I’ve been waiting for this since I joined G+ many moons ago; while I liked how G+ allowed me to be discretionary, I hated that I couldn’t separate me from my brand.
I am still not quite sure how I’m going to use my G+ business page. I feel like Facebook has become the cluttered junk drawer and G+ is a brand-new drawer that is just waiting to be cluttered!
Most of my readers are still steering clear of G+, and I don’t know what it’s going to take for them to take the plunge.
I also can’t figure out a way to syndicate my feeds to my G+ stream. Are there any tools available for this yet? As it is now, I’m just manually posting links.
Another excellent post!
https://plus.google.com/u/0/b/104470289839632960077/
Welcome to the dark side
I am sure people will slowly join G+ at least to see what is it all about and it is better to have a place there before they do.
I don’t know of any tools that do that but I am not using it on Facebook either, I have read a research where syndicated links on FB pages get a lot less clicks than those posted manually so I just do it the hard way, lol
Adding you to my page’s circles
Thanks Brankica. Always enjoy reading your posts. Here is my link to my Resort Workers Google+ page:
https://plus.google.com/b/117370175348834661055/117370175348834661055/about
Great post, especially with the SEO tips and videos. Thanks for the info! Now we just need an all-in-one social media client that will update all platforms at once, so there isn’t a need to hit each with updates. (There may already be such a program, but I haven’t seen one for G+ yet)
Here is our page I just created if you want to check it out: https://plus.google.com/u/0/b/103910660669158248383/
(Hopefully G+ will give us the ability to pick our URL, similar to that of FB co pages)
I am sure someone will implement a client like that fast
Although don’t forget that it is better to have different content on different networks, otherwise people will only follow you on one 