Pinning the Tail on Pinterest: How to Build a Popular Pinterest Account


PinterestWhen a colleague first told me about the concept and design of Pinterest, I dismissed the whole website entirely. An online, social media pinboard seemed ever so silly and useless to me at the time; I couldn’t imagine what use I or anyone else would be able get out of it.

Nowadays, however, I use my Pinterest account more than I use my Facebook and Twitter accounts combined. Slowly but surely, Pinterest has grown in relevance and popularity throughout modern society.

What started out as a site that was popular amongst Gen Y and young adults has now found a following with small businesses, large corporations, media outlets, popular blogs, and numerous other influential institutions – and the website’s power and influence only continues to grow.

Now more than ever, people and businesses are leveraging the power of Pinterest to drive traction to their websites, blogs, social media accounts, and online shopping stores to bolster page views and business. If you’re looking to build a popular personal or business Pinterest account, there are ways of doing so.

Below are four tips on how to grow the popularity of your Pinterest account.


Create Personalized Boards

One of the most important steps in developing your Pinterest account is to create and update your boards.

Whenever you sign up for Pinterest, you’ll be given a number of boards, such as “My Style,” “For The Home,” and “Books Worth Reading.” Although these assigned boards are great to utilize, that doesn’t mean you can’t modify them, delete them, or create new ones. Especially if you’re using Pinterest for a business or blog, you’ll want to create boards that mesh with the content you deal with.

For instance, let’s say you run a food blog; you may want to create boards like “Healthy Food,” “15-Minute Meals,” “Easy Baking,” and “5 Ingredients or Less.” Keep in mind, you want to be able to update your boards with similar frequencies, so don’t overload yourself with too many boards in the beginning. You can always create more if you need them.

Pin with Restraint

When you first start using Pinterest, you’ll be so excited and motivated that you’ll probably want to pin anything and everything in sight; however, you must learn early on how to pin with some restraint.

Especially if you’re operating a business account, you don’t want to overload your followers with a ton of fluff, junk, and useless content. Set a goal for how many pins you think your audience can handle per day and then meet that daily quota. If you notice your boards getting a ton of repins, then you can increase your pinning as you see fit.

Also, try to only pin content that is relevant to your account. Pinning personal items like “Fall Fashion” for a food blog account just wouldn’t seem appropriate.

Sparingly Pin Your Own Content

The main intention of using Pinterest is for promotional purposes. When you’re running your account, you’ll be tempted to tie in your own content to your pins and boards. That’s fine, but it’s vital that you not overload your followers with pins and content solely from your blog, website, or social media accounts.

Mix it up and integrate outside content into your pins as well – otherwise you’ll look as if you’re trying to be solely promotional, and there is nothing more unattractive than blatant advertising.

Try this: have two-thirds of the content come from outside websites and blogs and one-third of it come from yours. I know that may sound a little absurd to give yourself so little attention, but people don’t want to follow someone who is only trying to rope up a bunch of page views as opposed to genuinely informing and helping their followers.

Edit Pin Comments

Every pin on Pinterest comes a little comment box attached to it. Ironically, this happens to be one of the most underutilized tools on Pinterest. Most people will keep the comments that already come along with their pins, yet you’ll want to change out the comment and somehow tailor it to fit your account.

Secondly, if you want your pins to get more repins – which thus leads to more followers – you should try to categorize your pins across a number of categories. By listing your pins in a number of categories, more people will notice of your Pinterest account.

Pinterest is a growing force that people can no longer ignore. If you would like to join the Pinterest movement and cultivate a strong group of followers, try and follow these four steps in building and expanding your account.

This guest post is contributed Barbra Jolie, who enjoys writing about online college classes and other trends in the academic world. Even when she’s not blogging, Barbara is always contemplating and considering issues concerning education and modern society. 

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  1. I have been using Pinterest for a while, but I’m still not getting traffic from it. I love watching images, but I haven’t figured out how to turn images into traffic yet. I haven’t thought about using more than one category for my pins.

    On the other hand, I haven’t promoted my Pinterest profile either :)

    • I think it also depends on the niche. It is much easier for those with crafts sites and similar topics.
      But you can try creating infographics, they really work great.

  2. I was so addicted to Pinterest when it first came out; I don’t know where all that addiction went! But I hate it when people keep pinning their blog posts all the time… and the photos accompanying them are clearly not interesting enough for me to click on them. So, if someone wants to pin their posts, make sure your pics are just as interesting!

    Also, the comments… I see how many people miss that!
    Hajra recently posted..Satisfying the Blogging SoulMy Profile

    • I absolutely agree. I would still be addicted but I don’t let myself get on it much. Maybe few minutes a day.
      I don’t like people pinning their blog posts much especially that the pics aren’t nice so that is one more thing we agree on.

  3. Deb Evans says:

    I’ve used Pinterest for awhile now mostly for personal pinning but I’m starting to get the hang out of pinning professionally. I now have a business board and social media. It is very addicting so I have to limit my time to the platform!

    • Haha, I have to do the same, definitely sucks up time fast, especially that every cute house craft idea I see, I have to go and read what they are. Really time consuming… but fun as well :)

  4. I’ve been using Pinterest for awhile, just for fun stuff. I need to make the jump over to promoting my own business and my own art with Pinterest.

    • Oh if you create art, you can do miracles with Pinterest! You may want to look into Melanie Duncan, if I am not mistaking, she has some Pinterest courses and great ideas and also has free webinars about Pinterest all the time.

  5. Wonderful post!

    Oh yes…Pinterest IS addictive and there’s just no way that you can get away from it – once you get started, which is why I need to set away the weekends mainly for visiting it. :)

    I think it’s a far better idea to have a few quality well related boards than to have too many that are tough to maintain. But yes, some people just like to cover up every possible topic under the sun and it then becomes tough for anyone to scroll right through till the end.

    You raised a very important point about pinning with restraints, which is so important so that your followers aren’t hassled in the real sense. And when you do so, it’s always better to edit the comment and add # or @ for personalizing it further.

    I like your proportion of pinning just one-third of your content and sharing more of others, after all such social networking sites are meant for sharing and caring – isn’t it?

    Thanks for sharing more about Pinterest with all of us. :)
    Harleena Singh recently posted..Why Fuss About a Good HabitMy Profile

    • Hey Harleena, I agree with that. When I want to follow someone and see like 30 boards I lose time following one by one because usually they are so unrelated. I like it to be somewhat focused. Thanks for the comment :)

  6. I’ll have to take a look at Pinterest. I really haven’t ventured in this area but will definitely give it a try.
    Tom recently posted..The three most important tips when coaching teeballMy Profile

  7. Great tutorial, thank you. I tend to waste so much time on Pinterest, it is so addictive. Sooo many gorgeous photos.
    Have taken note of your advice about using the comments well.

  8. When I first got on Pinterest, I was a pinning fool and really did not have an idea how to use it for business or what was the proper way to pin and repin. Reading this has giving me some type of guidance to follow but I am sure it’s more in-dept info I will discover along the way.. Thanks my friend.

    Very informative post ;-)
    Shawn Johnson recently posted..Commissions Lost – Has Network Marketing VT (NMVT) Possible Scam Been Exposed?My Profile