You’ve found an amazing blogging tip, but there is no way that it will work in your niche? You’re constantly learning, taking notes, doing things, but you never get expected result? Why should you read this stuff when you can’t use it?
Because you can.
I have a blog about coffee and I am implementing these ideas all the time – ideas I pick up from people like Brankica, Darren Rowse, Brian Clark, Amy Porterfield, Lisa Irby. Stick around because today, I am going to show you how to use those must-follow tips the right way – the ones that will work for your niche blog.
#1 Connect with the RIGHT people
We hear this all the time: You MUST connect with people - your readers, clients and other bloggers . This tip is usually followed by: comment on other people’s blogs, share their content and make some friends as you go.
Most of us will start by making connections with people we are learning from. Further on, we will meet their friends and probably connect with them too. This is a great way to learn all about blogging, but are these connections going to help you grow your business? Probably not, and here’s why…
Maybe you have a blog about fashion. You can’t expect from a guy, expert in social media to leave awesome comment on your post about “How to wear high heels this season” (not even if you are good friends). It’s just not going to happen.
Forget about a retweet. Even if that person would like to help, he must protect his reputation. Sharing your post about high heels is not going to help.
Accept that not all connections are a perfect match and start making connections with the RIGHT people.
The ones that are on the same page with you and share your passion. People who will gladly share your content with their audience.
#2 You Must Create a Brand
Yes, you have to brand yourself! If your first thought now is: What on Earth does this mean?!, I suggest reading Brand your blog and yourself and checking out the amazing Brand Identity Visualization concept done by Ameena Falchetto.
The main idea here is to try to define who you really are, what makes you stand out of the crowd and what do you have to offer to your audience.
Most websites about coffee are discovering a world of specialty coffees to their readers. They are following baristas contests and reviewing some exclusive coffee machines.
My goal is to help people enjoy the good old home brew coffee, in simple and affordable way.
I create and share recipes, and easy-to-follow tips. That’s my specialty.
And there is probably something in the fact most of my colleagues are men. We see and do things differently. And since we have different audience and different goals, we can have great time working together and supporting each other.
Branding yourself is an important step and you CAN use it in every niche.
#3 You have to listen to your readers
I know, it’s easy for them to say when they’re getting 100 comments each time they write a single word. The truth is that getting a feedback from your readers on a recipe you wrote can seem impossible.
But it’s really important to at least try doing it. Always ask your readers for their opinion, invite them to participate in some project or to take action.
If you don’t ask, you will not get it! Maybe this won’t work like a charm, but at least you’ll have better chances that someone will actually leave a comment or hit that share button. Darren Rowse wrote an outstanding post on this topic called: Who’s the Boss of Your Blog?, you might want to check it out.
#4 You have to get social
Is there a point in tweeting and sharing when no one retweets your content?! Yes, there is. If you want to get close to real people and keep them coming back to your blog, you must get social.
Every Sunday I publish a post about best coffee deals and coupons for that week. Google needs 3 -4 days to index it and get it on one of the top 3 pages. And sometimes displays in on the first page weeks after the deals are gone. These deals only last 7 days!
So, each time I publish new post, I will use social networks to let my readers know that I have fresh deals ready for them. This is why social engagement with your readers is important. I don’t have to rely on Google to spread the news about my post.
#5 Learn to value your business
At the beginning, you may want to give away free stuff (ebooks, services, etc) in order to attract new visitors or clients. That’s ok, but, only if you are doing it right.
I like giveaways. And I like giving away free stuff to my readers. But I also offer coffee review services to companies who make or sell coffee.
The fact is that most companies will not give you their product or service for free just because you’re a very nice person (unless you are good friends, but that’s a different story).
They will send it because they expect you to promote their business. Since it will take your time, efforts, nerves and maybe few backlinks, there is nothing wrong to set a price or ask to get something in return.
#6 Learn how to treat Spam
Learn how to deal with spam and you’ll have more time to spend on some real work.
Create canned responses in your email to deal with spammy guest post submissions and link building offers.
Don’t spend too much time thinking if a comment on your blog is spam or not. If it feels like it the first time you read it, it most likely is.
#7 You need to work on your blog all the time.
My favorite tip ever. You really do. You don’t have to work more and more, you can work smarter. And there is always something your blog will need.
If you want to reach your goals, this is the proven formula: work, work, do some learning, and than work a little bit more. Do it again tomorrow.
What I like are those “how to improve your blog” exercises. They help me stay both motivated and get my sh** done. Here are my three favorite guides:
1. 31 Days to Building a Better Blog
2. Building Your Business with Content Marketing featuring Brian Clark (from DailySucessDeals.com)
3. 99 Tasks for Blog Improvement NOW (when you subscribe to this blog’s list)
All for now
Good luck! I hope this post will help you with implementing those “blogging tips” to your niche blog.
Because you can do it!
You just need to find the right people to learn from. Apply their knowledge to your business and always watch what they are doing. Hard work always pays off, and with their help your blogging experience will get a lot easier than you may think.
PS This is my first guest post ever. I would love to continue doing it, so please leave me a comment below to show your support
Danijela regularly writes about all things coffee on her CoffeeStylish.com blog. She loves helping people solve coffee dilemmas and enjoy better coffee at home. If grabbing a cup is your favorite way to start the day, stop by her blog on your next coffee break.
If you prefer Facebook, you can find her here.